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4 Reasons Why the WBCSD’s Vision 2050 is Significant - A weekly blog by sustainability expert Bob Willard

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At the World CEO Forum in New Delhi, India, in February 2010, the World Business Council for Sustainable Development (WBCSD) released its Vision 2050: The new agenda for business report. Pulling this together was not a trivial task. It was compiled over an 18-month period by 29 leading global companies who represent 14 industries. It reflects the combined efforts of CEOs and experts, and benefits from dialogues with over 200 companies and external stakeholders in some 20 countries. The effort was significant. So is its content, for four reasons.

1. It is written by business leaders, for business leaders

No Time To Waste

This blog appears on InterfaceFLOR's blog.  Thanks to Nadine Gudz, Director, Sustainability Strategy, InterfaceFLOR.

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Virtual Classrooms: Bring eLearning to Your Campus!

Are you looking to give your students the tools, training, and practical experience needed to be effective sustainability leaders and change agents in their communities and organizations?

Our Emerging Leaders Program is providing students—the next generation of sustainability leaders— with the opportunity to join more than 20,000 other sustainability leaders around the world who have already completed The Natural Step’s Sustainability 101 eLearning course and make a difference in today’s world for tomorrow.  The Natural Step Canada is a dynamic non-profit organization with over a decade of experience helping individuals, businesses and communities understand and make meaningful progress toward sustainability. 

Pepsi Refresh Project: Train Eco-Leaders: Engaged youth developing a greener, better world

Pepsi is giving away over a million dollars to fund great ideas which will have a positive impact on communities. 

The Natural Step Canada has submitted an idea in “The Planet: Help improve the environment on a local or massive scale” category.  In each cycle of votes, only the most popular may continue in the next round and hope for the Pepsi funding. 

Please vote in support of this great idea by October 31, 2010.

3 Recent Guides for Sustainability Champions - A weekly blog by sustainability expert Bob Willard

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In my bibliography at the end of The Sustainability Champion’s Guidebook, I list “20 Good Books on Transforming to a Sustainable Enterprise.” Happily, that list of resources for agents of transformation keeps growing. Here are three more excellent, free, downloadable resources that came out in the last year which I would welcome to my previous list of 20:

Another Elephant in the Sustainability Room: Over-Consumption - A weekly blog by sustainability expert Bob Willard

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In my August 24, 2010, blog, we explored a dilemma for sustainable companies: growth. This week we will discuss its Siamese twin: over-consumption. It’s the second undiscussable elephant in the board rooms of companies aspiring to be sustainable enterprises. Consumption is the root cause of growth, since companies grow when the demand for their products grows.

On August 21, we exceed nature’s budget

This article in the Global Footprint Network's newsletter captures our attention at The Natural Step. It was a reminder to all of us that there is still a long road ahead of us.

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It has taken humanity less than nine months to exhaust its ecological budget for the year, according to Global Footprint Network calculations.

Today, humanity reaches Earth Overshoot Day: the day of the year in which human demand on the biosphere exceeds what it can regenerate. As of today, humanity has demanded all the ecological services – from filtering CO2 to producing the raw materials for food – that nature can regenerate this year.  For the rest of the year, we will meet our ecological demand by depleting resource stocks and accumulating greenhouse gases in the atmosphere.

An Elephant in the Sustainability Room: Growth - A weekly blog by sustainability expert Bob Willard

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In today’s business model, growth is a given—an imperative. “Grow or die” is the undisputed maxim of business leaders. The stock market punishes companies that do not meet growth expectations. Growth is good. However, continuous growth appears to be at odds with sustainability principles. Growth is the ‘un-discussable’ elephant in the board rooms of companies aspiring to a sustainable business model.

Community-Based Social Marketing

The Natural Step Exchange wants to let you know about an upcoming workshop presented by Dr. McKenzie-Mohr. Find a description and more information below.

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The cornerstone of sustainability is behavior change. If we are to move toward a sustainable future we must encourage individuals and businesses to engage in a multitude of actions (e.g., waste reduction, water and energy efficiency, pollution prevention, etc.). To date, most programs to encourage such activities have relied upon disseminating information.

Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not ads, brochures or booklets, then what? Over the last decade a new approach -- community-based social marketing -- has emerged as an effective alternative for delivering programs to foster sustainable behavior.

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