During the operationalization of the Framework for Strategic Sustainable Development, organizations must find a way to prioritise the actions that come from their initial brainstorms (usually during the D step of the ABCD approach). This can be done using these three strategic prioritization questions:

• Is this action moving you toward or away from sustainability vision?
• Is this action a flexible platform toward your sustainability vision?
• Will this action offer an adequate return on investment*?

*Note that ROI (return on investment) is traditionally seen as a return on financial investment, but it can also mean a return on political, social or another type of investment.

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