The Landmark Group of Builders is a residential construction company further comprised of seven individual companies with offices in Edmonton, Red Deer, and Calgary. In the fall of 2008, in collaboration with The Natural Step, Landmark embarked on a journey to identify their key sustainability challenges, key innovation goals to overcome those challenges, and to develop a road map for embedding sustainability into their business. TNS advisor Sarah Brooks commends Landmark for “taking a long term perspective in their strategic planning for sustainability.” She points out that by “benchmarking progress from full sustainability rather than compliance regulations, [The Landmark Group] are taking an approach that is rigorous enough to answer the question “how will we know when we’ve arrived there [at sustainability]?””