The article 3 myth-busting sustainability strategies written by Chad Park, Executive Director of The Natural Step Canada, and Brendan Seale, Sustainability Manager for IKEA Canada, was originally published on INMA.
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The term “sustainability” has been vaguely defined and is inappropriately overused. But actually practicing sustainability as an ongoing journey in a way that doesn’t erode social and ecological systems — while doing more good for society as a whole — is something all organisations should strive for.
From retailers to telecoms, insurance companies to oil and gas firms, most major businesses now have a sustainability strategy and function in their organisations.
The same is true in other sectors as well. Most universities are adopting sustainability policies and implementing sustainability programmes on their campuses. Most municipalities (in Canada at least) have community sustainability plans.
The approaches to sustainability range from window dressing to deeply embedded drivers of innovation. Whatever the approach, it’s clear that something important is happening.
Yet, despite having its fair share of heroes, villains, and brand-name players, this dynamic movement gets very little media attention. Why?