The coastal city of Bathurst, New Brunswick, (population 12,714) is proving to be fertile ground for the development of strategic sustainability initiatives. In 1998, an organization called Bathurst Sustainable Development (BSD) was formed in response to growing local concerns over quality of life and water in the region. The project began with the goal of facilitating communication and action towards sustainability among businesses, the local government and the community.
Today, BSD operates as an Environmental Resource Centre to help the public learn more about the environment and sustainability, under the direction of Community Development Coordinator Brenda Kelley. It also continues to work with the municipality itself, most recently co-developing a Local Plan of Action for greenhouse gas emissions reductions in the city.