In collaboration with leaders and experts from industry, government and civil society our teams are working on ‘Five Big Bets’ that have enormous potential to contribute to a clean and prosperous economy, as we collectively develop effective and scalable solutions to climate change, biodiversity loss and pollution.

We live in a time of great uncertainty, complexity, and unprecedented systemic challenges. Addressing complex sustainability challenges requires unprecedented collaboration and new ways of working across sectors and across scales.

The Canada Plastics Pact (CPP) is creating a circular economy in Canada in which plastic waste is kept in the economy and out of the environment. Canada Plastics Pact Partners are united, working together on achieving clear, actionable targets by the year 2025. 

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Corporate Social Responsibility is dead

There is a new consciousness emerging that Corporate Social Responsibility (CSR) is dead. It’s not enough to be adding environmental and social priorities to a business-as-usual agenda. It’s not enough to be doing less bad by being more eco-efficient, but still headed in an unsustainable direction.

More and more people realize that our urgent and growing sustainability crises are not isolated issues, but are interconnected. Climate change, water shortages, pollution, toxicity: they are the result of a way of thinking whose time has passed. While the “take-make-waste” industrial age has brought great progress, people are realizing that the side effects are inherently unsustainable.

Why you shouldn’t be a sustainability leader

As you think about your career, there are many reasons why you shouldn’t be a sustainability leader. It’s hard, it involves extra work, and it goes against the grain of the cultural reality we are living in. So what’s the difference between strolling along with the crowd vs. being a sustainability champion poised and focused at the start line?

A champion has a fierce passion, a clear vision, and never considers failure. Have you ever let ‘failure thinking’ stop you from getting what you want? Most people have at some point. Here are some examples of rational reasons to not even try to move your company toward sustainability:

Macleans.ca: Canada’s greenest employers

The Natural Step Canada would like to congratulate our partners ISL Engineering and Land Services and The Co-operators (as well as Co-operators Life Insurance Company) for being named to Canada’s Green 30 list for the second year in a row (see our 2010 congratulations). It is wonderful to see these businesses receive the prestigious recognition they deserve for their amazing sustainability vision and leadership.

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