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Landmark Group of Builders: Greening the Home Building Sector
The Opportunity
Based in Edmonton, the Landmark Group of Builders initiated ‘green building’ programs in 2006, but quickly realized that a strategic business advantage existed in scaling its sustainability efforts up to an organizational level and establishing themselves as the sustainability leaders in their sector.
The Response
In 2008, Landmark partnered with The Natural Step Canada to embed sustainability into every aspect of the company. Four years later, Landmark has been recognized with an Alberta Emerald Foundation Emerald Award for demonstrating environmental leadership as a large business in Alberta.
The Process
The Natural Step Canada assisted Landmark to conduct company-wide training; a baseline assessment of the organization; visioning sessions with staff; and senior-level strategy meetings. During this process, Landmark identified their key sustainability challenges, created seven strategic goals for the business to become sustainable, and energized itself to take action toward sustainability.
Through these efforts, Landmark has taken tremendous steps to green the home building sector. The Group industrialized the home construction process, reducing per home carbon emissions by six tonnes, while maximizing material usage and minimizing construction waste. The company provides sustainable features in each of their home models and explains their benefits to all new homeowners.
The Landmark Group is now implementing their 2011 Action Plan and is positioned to lead “a revolution in industrialization of home construction.” With the goal of building NetZero homes at market price by 2015—homes that produce as much energy as they consume on an annual basis—Landmark is already transforming the home construction industry in Canada by building energy efficient homes with 82-84 EnerGuide rating as standard offering today, well ahead of their 2015 energy efficiency targets. The organization has established a baseline of their existing systems and has developed stretched 1, 3 and 5 year targets to achieve its seven sustainability and strategic objectives.
The Feedback
-Bijan Mannani, Chief Operating Officer, Landmark Group of Build |
- Video: Chasing Net Zero: Go big or go home
- Blog: GLOBE Foundation Presents Canadian Environmental Leaders With Prestigious Globe Awards - Congratulations to the Landmark Group of Builders!
- Blog: A Landmark Moment: Affecting the Larger System
- Blog: "What do we do on Monday Morning?": Target setting and action planning for sustainability
- Blog: Few businesses know what a bold sustainability strategy REALLY means: Long-term profitability and resiliency
- Blog: Leading Change from Within: Maximizing people power for sustainability
- Blog: Landmark Partners with Natural Step on Sustainability Journey
Learn more about The Natural Step Canada’s Service Path for Sustainable Business and how we can help your business develop a bold sustainability vision, strategy, and action plan. Please contact us to discuss your unique needs.