Luke Miller Callahan, founder of TheSocioCapitalist.com (showcasing real change throughout the world) interviews the Founder of The Natural Step, Dr. Karl-Henrik Robert about what his experience has been like helping different companies implement sustainability plans. The two discuss why businesses are moving towards sustainability as a growing number of companies are recognizing the strong business case for sustainability. They also talk about the strategy of implementing sustainability plans within organizations, for example, it's not just about explaining the how but instead conveying an understanding of why we are shifting towards sustainability to all employees throughout the organization. Special thanks to Luke and  The Socio Capitlalist for the interview and for creating the video.