 
 Phase II: How do we capture this value?
 Your Challenge:
Your Challenge:
Your company has explored the case for sustainability and see that a strategic commitment to sustainability can generate tremendous value for your business. But with so many complex decisions to make next, you lack a clear plan for moving forward. You’re asking “How do we capture this value?”
Our Response:
The Natural Step Canada will work with your business to answer this question via three interrelated initiatives:
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Readiness & Baseline AssessmentConducting a current baseline sustainability performance assessment for your business using the framework for strategic sustainable development, as well as an organizational sustainability readiness assessment 
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Vision, Strategic GoalsFacilitating an engagement process to articulate a robust sustainability vision and strategic goals for your company, aligned with the framework for strategic sustainable development 
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Road Map & PrototypingFacilitating an engagement process to develop a short-term implementation plan, including initiatives related to governance & leadership, products & services, culture, brand & communications, and operations 
Other activities at this stage may include scans of leading-edge sustainability practices, facilitation training, the use of benchmarking software, and access to a diversity of sustainability experts and practitioners.
Establishing a Sustainability Champions Group
Although each organization is unique, this phase generally entails the creation of a Sustainability Champions Group within your organization. Empowered by senior leadership, this group would participate in capacity-building and strategic-planning workshops and lead key stakeholder engagements. 
 
 Senior leaders are encouraged to be engaged throughout the process and will be asked to make a “go/no go” decision on both the vision and the implementation road map.
 Next: How do we embed sustainability into our organization?
Next: How do we embed sustainability into our organization?
If your business has completed readiness and baseline assessments, developed a sustainability vision and strategic goals, and have a clear implementation plan, visit how to embed sustainability into your organization
 
      
 As we climb mount Sustainability, with The Natural Step's four system conditions at the top, we are doing better than ever on bottom line business. This is not at the cost of social or ecological systems, but at the cost of our competitors who still haven't got it.
As we climb mount Sustainability, with The Natural Step's four system conditions at the top, we are doing better than ever on bottom line business. This is not at the cost of social or ecological systems, but at the cost of our competitors who still haven't got it.