Corporate Knights Magazine's latest issue features health-related articles. "The Killer Kernel: The skinny on what's expanding our waistlines and crippling our health system", by Toby A.A. Heaps, features a section on Sweden's Max Hamburger, a partner of The Natural Step.

Thanks to Corporate Knights Magazine and Toby A.A. Heaps.

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How Max Hamburger took The Natural Step

Since 2003 Max Hamburger, Sweden's oldest and most popular hamburger chain, has tripled its size, quadrupled its revenue, and quintupled its profits.

• All restaurants are powered by 100 per cent wind energy.
• All used fry oil is converted into biodiesel.
• All fish procured from well managed eco-systems (MSC-certified).
• Product lines have been remade into the healthiest of the industry (by 2005).
• First fast food restaurant ever to measure carbon impacts of their food from farmer-to-guest and label their menu items with that carbon information.
• Max has decreased the amount of beef in their patties to 82 per cent. Taste tests show that people like moist patties with multiple layers of flavour.
• A survey by Mindshare, a global media network, discovered a 27 per cent increase in customer loyalty for Max between 2007 and 2009.

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To read more of the Corporate Knights' article, please click here.