Bob Willard, a board member of The Natural Step Canada and a partner in our Towards a Gold-standard for Sustainable Business initiative, shares the vital role that the sustainability Gold-standard will play in charting a path towards capitalism 2.0. Bob breaks it down into three parts:

1. Clear definition and destination
2. Broaden the metrics to include social, human and natural capital
3. Adoption of ESG by the investing community

Thanks to our partner the Toronto Sustainability Speakers Series for creating the video.